VITRA GLOBAL – EQUAL BY CLAUDIO BELLINI, 2019
ART DIRECTION, SET DESIGN AND STYLING: TERZO PIANO
CATALOGUE GRAPHIC DESIGN: IKOS
ATMOSPHERE OF IMAGES WE PRODUCED SHOWS THE CONCEPT DESIGNED FOR THE SETTING UP OF VITRA GLOBA’S BOOTH DURING THE ISH 2019 FAIR.
THREE DIFFERENT MOODS JOINT TOGETHER BY A STYLISTIC GEOMETRIC AND MINIMAL FIL ROUGE TO PRESENT COLLECTIONS SIGNED BY CLAUDIO BELLINI, TERRI PECORA AND ARIK LEVY.
EVERY COLLECTION IS CONNECTED TO A DEFINED PALETTE COLOR AND TO PRECISE NATURAL ELEMENTS WHICH WANT TO EXALT THEIR IDENTITY.
IMAGES ARE CHARACTERIZED BY NATURAL LIGHT BEAMS AND GLIMPSES ON LANDSCAPES POPULATED BY VOLCANIC ROCKS, DRIED LEAVES, AND SUCCULENTS, IN A CONTINUOUS DIALOGUE BETWEEN OUTDOOR AND INDOOR. AN ABSTRACT DIMENSION NEVER FREE OF DOMESTIC SCENARIOS.
